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Bob Fish, 2011 Business of the Year Winner


Please give us this opportunity to introduce ourselves.
We are the owners of Bob Fish Buick, GMC and Isuzu Trucks, Inc., in West Bend, WI.   Although it has been a challenging year, we have been informed that we are a preferred dealership within General Motors.  Recognized for our excellence in sales and service for the last 30 years, we will continue to be a leader with GM for years to come.


In the spring of 1981, our father, Robert “Bob” Fish, started Bob Fish Buick GMC in West Bend, WI.  Over the years, Bob expanded the dealership building and added a separate facility for trucks - Bob Fish Truck Equipment.  Bob’s passion was to build and manufacture commercial trucks of all sizes.  Bob was very active in the community and was involved with: The MACC Fund, Big Brothers and Big Sisters of Washington County, the Washington County Fair Park and numerous other organizations.

Why Choose Us?

Whether you’re looking for a new or used car, a heavy duty truck, or anything in between, we have you covered.  Our sales department has one purpose:  to exceed your expectations from test drive to delivery.  Our Service and Parts Departments are Full-Range, offering you the expertise, technology and convenient hours your looking for in GM Vehicle Service.  In addition to our Body Shop, Rental Department, our Fleet Specialists have the information you need to assist in acquiring all of your business vehicles.  From Snow Plows and Salters to Accessories, we have anything that you need for your vehicle.

Our Future

For over 30 years, we have been Family-Owned and Operated.  Our father has left us with a high standard of customer-satisfaction to meet and exceed.  We hope to continue that tradition by serving our customers with exceptional quality and service. 
We hope that you will consider us for your next Service, Parts or Sales need.  We will strive to accommodate any of your needs no matter how big or small.  Thank you for giving us the time to introduce ourselves. 

Warm Regards,  

Kristy Fish-Weir
Ginny Fish-Wagner
Vice President

  We would like to thank you for visiting our website and considering us for the purchase of your next new or pre-owned vehicle. It is our goal to provide you with an excellent purchase and ownership experience.

Let us introduce you to our staff, show you some of our special vehicle offers, and take you through our complete line of new and pre-owned inventory. We can help you find exactly what you are looking for.


We know your time is valuable. We are sure you will find our site a fast and convenient way to research and find a vehicle that's right for you. If we can be of any assistance while visiting us online, send us an email and we will promptly reply.

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