Bob Fish, 2011 Business of the Year Winner


Please give us this opportunity to introduce ourselves.
We are the owners of Bob Fish Buick, GMC and Isuzu Trucks, Inc., in

West Bend, WI.   Although it has been a challenging year, we have been

informed that we are a preferred dealership within General Motors. 

Recognized for our excellence in sales and service for the last 30 years, we will

continue to be a leader with GM for years to come.


In the spring of 1981, our father, Robert "Bob" Fish, started Bob Fish Buick GMC

in West Bend, WI.  Over the years, Bob expanded the dealership building and

added a separate facility for trucks - Bob Fish Truck Equipment.  Bob's passion

was to build and manufacture commercial trucks of all sizes.  Bob was very

active in the community and was involved with: The MACC Fund, Big Brothers

and Big Sisters of Washington County, the Washington County Fair Park and

numerous other organizations.

Why Choose Us?

Whether you're looking for a new or used car, a heavy duty truck, or anything in

between, we have you covered.  Our sales department has one purpose:  to

exceed your expectations from test drive to delivery.  Our Service and Parts

Departments are Full-Range, offering you the expertise, technology and

convenient hours your looking for in GM Vehicle Service.  In addition to our

Body Shop, Rental Department, our Fleet Specialists have the information you

need to assist in acquiring all of your business vehicles.  From Snow Plows and

Salters to Accessories, we have anything that you need for your vehicle.

Our Future

For over 30 years, we have been Family-Owned and Operated.  Our father has

left us with a high standard of customer-satisfaction to meet and exceed.  We

hope to continue that tradition by serving our customers with exceptional quality

and service.

We hope that you will consider us for your next Service, Parts or Sales need. 

We will strive to accommodate any of your needs no matter how big or small. 

Thank you for giving us the time to introduce ourselves. 

Warm Regards,  

Kristy Fish-Weir
Ginny Fish-Wagner
Vice President

Bob Fish Buick GMC, Providing Service, Quality and Everything In Between to GMC and Buick Drivers from West Bend


From before you even walk into our showroom to long after you drive home, all of our customers here at Bob Fish Buick GMC are customers for life. Being car-owners ourselves, it's only fitting that we'd provide our drivers with the kind of courtesy, service and respect that we would expect.

It all starts with our extensive lineup of luxurious new and used GMC and Buick models. Whether you're looking for something for the whole family to enjoy or something to spice up your daily commute, we have a lineup of vehicles that will fit your lifestyle. Thanks to the car loan and GMC, Buick lease options that are available throughout the year, it's never been easier to get behind the wheel on your terms.

From there, the experts in our car service and maintenance department will be there to make sure that your vehicle will continue to run as smoothly as it did on Day One. If you're looking do some upgrades with the latest and greatest GMC and Buick parts on the market, you can trust the experts at Bob Fish Buick GMC cover your automotive needs.

The service never stops once you visit us here at Bob Fish Buick GMC. There's never been a better time to drop on by at our dealership here in 2275 S Main St West Bend, Wisconsin, proudly serving drivers from Brookfield, Menomonee Falls, Mequon, and Hartford. We're looking forward to it!


Bob Fish Buick GMC

2275 S Main St
Directions West Bend, WI 53095

  • Sales: (866) 782-6591
  • Service: (866) 784-2118
  • Parts: (866) 734-1759


  • Monday 9:00AM - 8:00PM
  • Tuesday 9:00AM - 8:00PM
  • Wednesday 9:00AM - 8:00PM
  • Thursday 9:00AM - 8:00PM
  • Friday 9:00AM - 6:00PM
  • Saturday 8:30AM - 5:00PM
  • Sunday Closed